Formats And Fonts For Business Letters

21310676172_letter.jpgWriting for any business purposes? Usually, business letter are more common in negotiating or addressing someone formally and talk about some important business issues or professional concerns.

Even though any offices practice this kind of letter writing, every student must learn how to write one. That is why every school nowadays taught their students on how to write a business letter effectively and correctly.

But it is not too late for those writers who wanted to learn more on business writing even if they are no longer school learners. Besides, not all writers are experienced enough to write a business letter and not all are equipped enough to do so.

Business letter writing, as we all know, is more about formality and is written in a professional tone. However, we should also consider about what are the fonts and correct formats that we should strictly follow in any business writing.

Just come to think of it, you are going to write a business letter and you are using a font size that is extremely small or extremely big. You might even use an inappropriate font for your text. Ever imagine how your recipient will react with your letter? They might even dump your letter at their first glance.

Then how are they going to read your message? That is why choosing the correct and proper fonts and formats in writing a business letter is very important and a writer must always take note of it.

Want your business letters to be taken seriously? Do it on your end first. If you’re serious about it, there’s a good chance those receiving your letters will reciprocate.

Apart from carefully writing your letters and using good grammar software for correctness, it’s a good idea to follow standard business formats and fonts to keep it as professional as possible. If you’re not familiar with standard business layouts, the following should serve as a good guide to follow.

Formats

Different organizations will use their own preferred formats. The following are the most common ones employed.

Block Format. In this format, the whole letter is left-justified, with single space lines. Use a double space only between paragraphs.

Modified Block Format
Like the block format, text is left-justified and single-spaced. Letter date and closing, however, are set in the center.

Semi-Block Format
This one is presented in much the same way as the modified block, except the paragraphs are indented, instead of left-justified.

Fonts

For fonts, the most important thing is readability. Using one of the common types (Times New Roman, Arial, and Tahoma) with a size of 11 or 12 is usually enough. If it’s a conservative company you’re writing to, stick to Times New Roman.

With these guides in selecting the correct and proper way of using fonts and formats, your business letter will look presentable in the eyes of your recipients. Since businessmen and other professionals are very busy with their activities, just be sure that your business letter will catch their attention and they will be able to read it in no time.

Mortgage Leads, Choosing the Best Option

f_11310676366_37880902.jpgMortgage Leads, Choosing the Best Option

When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you.

While working as a loan officer, I dealt with my fair share of mortgage lead companies. Along the way, I bought my leads in bulk, I bought them fresh, and I bought them with a live transfer.

Researching lead companies is an important aspect when deciding to invest in one, but lets be honest with each other, we really don’t know what we are getting until we begin to purchase them.

When I would purchase my leads in bulk, I would take $100.00 of my hard earned money, find what I believed to be the best cherry-picking site out there, and by about fifty leads at $2.00 each.

Now I know that you get what you pay for, and my goal was to close two at the most, and at the very least, one. Over the years this approach would occasionally pay off, but I had the feeling of working harder, and not smarter.

The next approach I took a shot at was the purchase of “real time leads,- or “fresh leads.- I would take that same hard earned $100.00 and receive approximately three to five fresh leads consisting of purchase leads and refinance.

These leads I did not cherry pick, I would set up a filter before hand. The filter would be specific to state, type of loan, credit, ltv, loan amount. Etc.

When a lead came in and matched my filter, it would be stream lined directly to my e-mail account, and it would be roughly ten minutes old. I had a lot of success with these leads, but continued to keep all of my options open.

The other type of lead I decided to take a shot at was the live transfer lead. I believed this to be a wonderful concept, and a very efficient way of obtaining leads and increasing my applications.

I basically sat at my desk and waited for the lead company to transfer customers to me by way of the telephone. Sometimes this worked and sometimes it didn’t. The problem was, there was no guarantee that I was going to answer the phone. I worked in an office with ten other loan officers, if I stepped away from my desk, they would end up in my voice mailbox, or if the phone went unanswered, the potential customer would hang up.

It is pointless to go into further detail, I think you get the picture, the live transfer at times could be a mess. Again, I felt as though I was working harder and not smarter.

Before investing with mortgage lead companies, make sure you do your home work thoroughly. Read the companies “terms of service,- find out what their return policy is, call and speak with a representative, ask about a free trial. Does it consist of a free lead or some type of credit toward your first deposit? If they are confident in the quality of their leads, than they should not have a problem accommodating you.

I have had, and know loan officers who have had success with all of the above mentioned lead type scenarios. Some may work for you and some may not. But remember, if you find yourself working too hard to make the lead work for you, consider a different type of lead!